When you think of a three-minute, hyper-competitive mobile game, deep storytelling and complex lore are usually the last things that come to mind.
But as these games generated billions of dollars, the studios realized the massive potential of building a true intellectual property.
The Arena's History
As you progress from the lush green training camps to the terrifying, lava-filled legendary arenas, you are taking a geographical journey.
The background details of these maps often hint at upcoming card releases or explain the origins of certain troops.
It grounds the world in history.The ambient noise of a spooky arena adds massive atmosphere.It is a visual tech tree.
Giving Life to the Cards
The way a heavy tank lumberingly swings its massive club tells you everything you need to know about its intelligence and power.
Furthermore, developers release short, high-quality cinematic trailers outside of the game to establish relationships between the cards.
Character TypeStory BackgroundThe UndeadUsually depicted as clumsy, fragile, numerous, and slightly comedic rather than genuinely terrifyingNobilityOften depicted as arrogant, sitting safely in their towers while the common troops do the dirty work
Building a Transmedia Empire
The story is no longer confined to the three-minute arena matches.
You might just discover a fascinating piece of the universe's history.
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